![]() ![]() In late-1997, the company changed its name to VirtualMagic Animation and moved into a new production space in the San Fernando Valley. With resources now dedicated solely to its production expertise, VirtualMagic USA diversified itself by taking on a significant amount of interactive CD-ROM work for clients such as Disney Interactive, Broderbund, and Digital Domain. Toon Boom continues development of the USAnimation software, today known as Harmony. In 1996, USAnimation sold its software development business to Canada competitor Toon Boom Technologies and its animation production services were renamed VirtualMagic USA. USAnimation completed episodic projects such as Beavis and Butt-Head, The Ren & Stimpy Show and the first digitally colored episodes of The Simpsons, as well as commercial projects ranging from Lucky Charms cereal to Levi's jeans. ![]() ![]() The animation industry was immediately receptive to this concept since digital capabilities were a powerful creative tool for the animation producer to improve the look of shows and do it more efficiently. after he decided to use the power of the technology he created to change how animation was produced. was founded in early 1992 by John Whitney Jr.
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